Crannóg Ales



clientCrannóg Ales
year2025
deliverableslabel design, photography, campaign video
roledesigner, photographer, videographer, editor


Label design for Back Hand of God, a BC craft stout loved by the local beer community for over 20 years and sold only on draught until it was canned. I drew on artwork the previous owners had made, which references Gaelic culture and design, and used a gold and black palette to suggest a dark, premium beer with deep roots. I also shot the product photography and a vertical campaign video for the release. The can is now sold in liquor stores across BC.
fig. 01 — Back Hand of God campaign video
fig. 02 — sandwich board poster



fig. 03 — Back Hand of God can, detail